Advertising Research Participation System

The Advertising Research Participation System (ARPS) is a resource for the Department of Advertising and other collaborating faculty and students to conduct their research. The Sona System provides great research experience for students and important data for researchers. Sona is a cloud-based research solution that we use to manage research participation in the Department of Advertising at the University of Illinois at Urbana-Champaign. The AdLab is a research space owned by the College of Media and managed by the Department of Advertising. It was renovated in 2018. All procedures respect policies set by the University of Illinois Institutional Review Board (IRB). This site contains important instructions and a variety of resources for participants, researchers, and instructors in the Department of Advertising.