If you want to learn more about how to participate in studies or conduct research using the Department of Advertising’s Sona System, you’re in the right place. Select one of the icons below to find information for a particular group. If you can’t find what you’re looking for, scroll to the bottom to contact our lab manager.


Participant Guidelines
Frequently Asked Questions
Directions to the AdLab


Researcher Guidelines
Frequently Asked Questions
Researcher Checklist
Study Approval Request Form


Instructor Guidelines

Click the button above to Register for the Advertising Research subject pool and sign up for studies using the online system.